" There is just so much we can communicate through a brochure, to sit down with somebody in a campaign or send out by mail a brochure, and it's much better when they can see kid's faces, see action and in a sense emotion and its words and music and visualization, etc. So it just comes across a lot better and again draws more people into your campaign and gives it some emotional appeal. And they are more likely to give money and support the school and that was the best meaning to communicating what our campaign is about. "